How to Get google adx approval in Google Ad Manager

How to Get google adx approval in Google Ad Manager

1. Introduction to Google Ad Exchange (AdX)

What is Google Ad Exchange (AdX)?

Google Ad Exchange (AdX) is a premium advertising platform that allows publishers to sell their ad inventory to a wide range of advertisers through real-time bidding (RTB) auctions. It offers advanced targeting options, higher ad revenue potential, and more control over ad content compared to Google AdSense.

Benefits of Google Ad Exchange (AdX)

Higher Ad Revenue Potential: AdX provides access to premium advertisers, resulting in higher bid prices and increased revenue for publishers.

Advanced Targeting Options: AdX offers advanced targeting capabilities, such as demographic, geographic, and behavioral targeting, enabling publishers to deliver highly relevant ads to their audience.

More Control Over Ad Content: AdX allows publishers to have greater control over the type of ads displayed on their website, ensuring brand safety and a better user experience.

Access to a Wider Range of Advertisers: AdX provides access to a larger pool of potential advertisers, increasing the chances of reaching a wider audience and generating more revenue.

Increased Transparency: AdX offers transparency in the advertising process, allowing publishers to better understand how their inventory is being sold and at what price.

2. Understanding Google Ad Manager

What is Google Ad Manager?

Google Ad Manager is a comprehensive ad management platform that enables publishers to efficiently monetize their websites and optimize their ad inventory. It combines the functionalities of DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX) into one unified platform.

Key Features of Google Ad Manager

Inventory Management: Ad Manager allows publishers to manage and organize their ad inventory efficiently, including ad units, placements, and targeting options.

Ad Delivery and Optimization: Publishers can deliver ads to their audience using various delivery methods and optimize their ad campaigns based on performance metrics.

Yield Optimization: Ad Manager helps publishers maximize their ad revenue by implementing strategies like header bidding, dynamic allocation, and yield group targeting.

Reporting and Analytics: Ad Manager provides robust reporting and analytics tools to track ad performance, view revenue data, and gain insights for optimization.

Ad Quality and Brand Safety: Publishers can set up ad quality controls and ensure brand safety by blocking certain advertisers or categories from displaying ads on their websites.

3. Why Do Publishers Need Google AdX?

Publishers choose to use Google AdX for several reasons. Firstly, it provides access to a larger pool of advertisers, including premium brands, which increases the chances of earning higher revenues. Secondly, AdX operates on a real-time bidding platform, allowing publishers to sell their ad inventory to the highest bidder, maximizing their ad revenue potential. Additionally, AdX offers advanced targeting options, ad quality control measures, and streamlined ad management features.

4. Eligibility Criteria for Google AdX Approval

To gain access to Google AdX, publishers need to meet certain eligibility criteria. These criteria include:

  1. High-Quality Content: Publishers should have high-quality content that complies with Google’s policies and standards. Avoid using blacklisted keywords or prohibited content to ensure brand safety.
  2. Traffic Volume: Publishers should have a significant volume of monthly pageviews, typically around 5 million or more. AdX is designed for larger publishers with substantial traffic.
  3. Updated Ads.txt File: Publishers need to have an updated ads.txt file that includes details of inventory buyers. This helps ensure transparency and credibility in the ad ecosystem.
  4. Ad Viewability and Safety: AdX requires publishers to meet certain ad viewability and safety standards to maintain a high-quality advertising environment.

5. How to Apply for Google AdX Approval in Google Ad Manager

To apply for Google AdX approval in Google Ad Manager, follow these steps:

  1. Sign up for Google Ad Manager: If you don’t already have an account, sign up for Google Ad Manager by visiting their website and providing the necessary information.
  2. Create Unique Content: Ensure that your website has high-quality, unique content that complies with Google’s policies. Focus on creating engaging content that attracts a significant audience.
  3. Build Traffic: Increase your website’s traffic by implementing effective SEO strategies, promoting your content through various channels, and engaging with your target audience.
  4. Optimize Ad Layout: Design your website’s ad layout to maximize ad visibility and user experience. Ad placements should be strategically positioned to attract advertisers and generate higher revenues.
  5. Implement AdSense: Before applying for AdX, publishers are required to have an active Google AdSense account. AdSense is a stepping stone to AdX and helps demonstrate your ability to generate ad revenue.
  6. Follow Google’s Policies: Ensure that your website complies with Google’s policies, including ad placement guidelines, prohibited content, and user experience standards.
  7. Apply for AdX: Once you meet the eligibility criteria and have optimized your website, apply for AdX through Google Ad Manager. Submit your application and wait for Google’s approval.

6. Tips to Increase Your Chances of AdX Approval

While there is no guaranteed way to obtain AdX approval, following these tips can increase your chances:

  1. Focus on Quality Content: Create high-quality, engaging content that attracts a significant audience. This demonstrates your website’s value to advertisers and increases your chances of approval.
  2. Optimize User Experience: Ensure that your website provides a seamless user experience with fast loading times, mobile optimization, and intuitive navigation. Advertisers value user-friendly websites.
  3. Ad Placement: Strategically place ads on your website to maximize visibility without compromising user experience. Avoid excessive ad clutter and ensure that ads are relevant to your content.
  4. Build a Strong Brand: Establish your website as a reputable brand by consistently delivering high-quality content, engaging with your audience, and maintaining a professional online presence.
  5. AdSense Performance: Demonstrate your ability to generate ad revenue by optimizing your AdSense performance. Focus on increasing your click-through rates (CTR) and overall ad revenue.

7. Benefits of Google AdX Approval

Obtaining Google AdX approval in Google Ad Manager offers several benefits to publishers:

  1. Increased Ad Revenue: AdX provides access to a larger pool of advertisers, including premium brands, which can significantly increase your ad revenue potential.
  2. Advanced Targeting Options: AdX offers advanced targeting capabilities, such as demographic, geographic, and behavioral targeting. This allows you to deliver highly relevant ads to your audience, increasing engagement and revenue.
  3. Control Over Ad Inventory: With AdX, publishers have more control over their ad inventory, including pricing floors, ad quality control, and the ability to directly sell ad space to advertisers.
  4. Streamlined Ad Management: AdX offers a user-friendly interface for managing your ad inventory, analyzing performance, and optimizing your ad operations. This saves time and effort in managing your advertising campaigns.
  5. Access to Premium Advertisers: AdX provides access to premium advertisers and brands that are willing to pay higher rates for ad inventory. This opens up opportunities for higher-paying ad campaigns.


Obtaining Google AdX approval in Google Ad Manager can greatly enhance your monetization strategy as a publisher. By meeting the eligibility criteria, optimizing your website, and following best practices, you can increase your chances of obtaining AdX approval and unlock the benefits of a premium ad exchange. Take control of your advertising and maximize your ad revenue potential with Google AdX in Google Ad Manager.


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